Flip Book animation taken to its limit

Written by admin March 14th, 2011

The Canadian agency DDB has created a large-scale flip book animation commercial for Subaru’s WRX STI car, by illustrating 760 precisely-spaced still frames over the course of a one-kilometre-long side [...]

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The Canadian agency DDB has created a large-scale flip book animation commercial for Subaru’s WRX STI car, by illustrating 760 precisely-spaced still frames over the course of a one-kilometre-long side wall of a test track, and create an animation by syncing it with the shutter speed of a video camera attached to the side of a car.

Once the car reached a certain speed, the frames blended, creating the illusion of animation.

Making of:

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